✍🏻+📱| Paleofuture: Watch a Cranky Marshall McLuhan Explain the Future of Ads and the Internet in 1966
This section is named after a McLuhan axiom, so it’s only appropriate that I share this article from Matt Novak over at Paleofuture.
From the article:
“You might say that you are working on a history of Egyptian arithmetic. You know a bit of Sanskrit, you are qualified in German, and you are a good mathematician. They said, it will be right over. And they at once, Xerox, with the help of computers from the libraries of the world, all the latest material just for you personally, not as something to be put out on a bookshelf. They send you the package as a direct personal service,” McLuhan said.
“This is where we are heading under electronic information conditions. Products are increasingly becoming service. This is where we’re heading under electronic information conditions—products increasingly are becoming services,” McLuhan continued.
McLuhan is an influential thinker (he’s certainly influenced me), but many have built on his work. Check out the book Re-Understanding Media: Feminist Extensions of Marshall McLuhan.